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NORM is a range of human grade, freeze-dried, meal toppers and freakshakes for dogs and cats, created by one of Australia’s leading pet nutritionists, HUNDE. We have carefully selected ingredients that are not only deeply nutritious, but also just a little bit different, darling.


We know not everyone has access to some of the weirder, wilder ingredients that our pets would have enjoyed once upon a time, but that doesn’t mean they should miss out. NORM has carved a collection of fun, hard to find proteins, weird organs and nutritious superfoods for your pet’s dining pleasure and entertainment. 


NORM is bringing the wild into the norm.

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